Panic! About getting high bounce rate follow below steps

It is not enough that you have created a website and launched it with indexing in major search engines after sometime while checking your websites performance if you found that your website is not getting engagements and returning number of visitors is also very low as well as it will cause low ranking in search engine results page due to not getting attention from your audiences that means high bounce rate.

Reasons behind increase in bounce rate

Today, Websites are providing information, knowledge, education, communication, entertainment and shopping and much more so there is a big competition to come up with uniqueness to get attention for higher rankings. Some points are given below that may cause such situation.

Language

It is important that language should be very simple and easy to read and summaries. But if you are using tough language then it is going to irritate readers and they will start exiting from your website which will cause increase in bounce rate and decrease in search engine rankings.

Flow

An important thing is that your content is connecting the motive of your writing for the purpose users are coming to your site for example if you are telling your users about a mobile device’s properties and drawback of a phone, Then they do not like to read it in mixed manner as you are describing drawback and some benefits and vice versa this is not a good practice. It must be in such manner firstly describing features and drawbacks in last of the topic which binds the readers to the content.

Images

Images are very essential to attract more people toward to your website and is proven that it gets more likes and shares over social media. So relative images to the content will increase more traffic to your website with increased share and engagement will absolutely maintain your reputation otherwise will cause negative impact.

Structure

Now go through your content and look out the structure you have used to present your topic’s informational flow in a way by using headings, subheadings, point and references so that it must be more clear in the eyes of reader which will decide that how you represents to your target audience.

Freshness

If you provide something spinning over the web it will cause less returning audience but if you are keen that visitors must come back to your site then you can do it by always providing fresh articles with your own views added to it for engagement.

Regular Updates

Most important thing is that how you schedule updated contents to be posted to your website on the hourly, daily or weekly basis by that your people are waiting for your updates in accordance is important. If it’s not then it will surely cause increase in bounces.

Suggested steps taken against increasing bounce rate

Thinking that I have described a lot of reasons above to understand that why it happens and what could be done against it but there are more technical factors to keep in mind in order to escape from search engine penalties given below

Copy Score

Before posting fresh articles you must have to check duplicate content in your post for that there are various paid and free tools are available online and generally its good if you have 9% of copy content will provide safety against search engine algorithms.

 Assuming targeting

Most important thing is to focus is that have you targeted the required audiences?  If not then you must have to focus on your keywords by that they searches their interest over the web. So it is proved that well targeted contents drive quality traffic to desired website.

Keyword density

One of major factor to escape from search engine algorithms is to avoid keyword stuffing keep it low with a defined manner primary, secondary , sub primary, sub secondary or long tail keyword to maintain authenticity in the eyes of search engine. Always keep 2-3% density of keywords in throughout the content.

Using Meta tags

A Meta tag in html tells the search engine bots what particular page or content is all about. By this you will define search terms to come up in search results page.

Using rich media content

As I have mentioned above that how images are helpful in providing engagements and you can also use descriptive videos on page will increase session time and decrease in bounce rate.

Conclusion

At the end I would suggest that you must have to maintain quality, quantity and format of the content to make it juicy to engage people which will decrease bounce rate and helps to built countable reputation among your visitors.